Mentoring for Marketing Leaders
I help marketing leaders grow as fast as the companies they build
years in
tech
marketing
25+
Client references
About
Ségolène Finet
For more than 25 years, I've worked at the heart of tech hypergrowth, in both France and the United States, leading teams through the challenges of rapid expansion and scaling.
As a CMO, I built comprehensive B2B marketing expertise — from go-to-market to demand generation, branding, data & ops, and product marketing.
But what I'm most passionate about is developing human potential. I support CMOs and their teams through key moments: stepping into a new role, structuring the function, strategic alignment, and leveling up.
My approach combines operational rigor, strategic vision, and very personalized support.
01
Marketing strategy
Define a clear vision
Build the marketing plan, & budget
Set up KPIs
Secure internal buy-in
02
Deep dives on specific topics
Brand strategy
Communication
& content
Demand generation
Marketing ops & IA
Product marketing
Customer marketing
03
Team
structure & management
Structure the team and build out the different functions in an IA world
Evolve the team as the company moves through different growth phases
04
Your
leadership
Develop your competencies
Clarify and evolve your role
Present your strategy to the executive committee and the board
Drive change across the company
Topics I can help you address
In a startup, this mentoring will be especially useful if…
… you are creating the marketing function from scratch, and need to make an impact very quickly.
… you’ve been hired for your first marketing leader / CMO role and are inheriting a team and a set of challenges.
… you were promoted
internally to the role of CMO and need to prove yourself and adapt your leadership.
… your company is going through a period of transformation
and you need to rethink your marketing strategy.
… you are the only marketing expert on the leadership team and need an experienced sparring partner to sharpen your vision and get buy-in from the board
… you’ve been in the role for a while and are feeling discouraged, even burned out. You need an outside perspective to reinvent your role and your approach.
In a scale-up, this mentoring will be especially useful if…
Benefits of this mentoring
01
Develop an ambitious marketing vision and structure your roadmap.
02
Amplify the business impact of your marketing.
03
Turn your marketing vision into a shared conviction — from your team all the way to the board.
04
Claim the seat you deserve as a marketing leader.
How it's structured
Mentoring that fits your schedule
Weekly 90-minute workshops by video call. A format designed to fit into a CMO's schedule without adding to the workload.
Between sessions, follow-up by email or phone to handle urgent matters or specific questions.
During our workshops, I am both your mentor and your marketing consultant. You choose the topics, and we address them together to ensure your success.
Monthly pricing (minimum of 4 workshops )
CONTACT
... or fill out this form and I will contact you.
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